The spring-summer 2017 MEI KAWA collection investigates the dynamics of tailoring, the tension between loose and fixed compositions. How can the clothes give freedom to the wearer and what are the methods to put a garment in motion?

The collection is an homage to the meme went viral by the name of Vent Man, a phenomenon of a nice elderly man in Philadelphia who stands atop city air vents and lets his clothes blow up like a balloon. The inflated guy is a symbol of freedom: while he enjoys himself leisurely he reminds us that wearing a piece of clothing is sometimes a very sensual experience, far beyond utility. The rules of aerodynamics apply to an old flannel shirt which instead of covering the body, becomes a wing to another dimension.

The frequently used layering is the main idea of the collection – this method brings playfulness, witty tailoring solutions, and freedom to the forms. High slits appear on the trousers and the folded legs - familiar from previous collections - are now combined with floor-length as well.
The natural color palette is shaken up by the red and blue stripes of the belts which is a playful reminiscent of the US national flag. The collection contains a couple of limited edition T-shirts by graphic artist Gergely Szőke who drew directly on the garments. The random doodles are full of sad child faces and recent political references are coming from a collective unconscious.