MEI KAWA is a play on word that comes from the name of the designer Emese Kasza; in addition it means “Don’t cry for me any longer” in Singaporean Mandarin.
The first part, MEIKA with its tingling sound refers to all the female qualities, entities that are important for us: soft graceful in appearance, showing refined taste and style, still acting playful and vivacious, while remaining modestly sensual and hip in the same time. Overall it shows a strong approach of Nordic minimalism -calmness, purity, simplicity and function- while irony and humor lies hidden in the details.
KAWA is about the men’s side. It is dynamic and distinct, characteristic and elaborated. Focusing on the man, who wants to live beyond the crowd claiming for being somewhat different, unique in his appearance, to dress from a well-distinguished and stylish selection of wardrobe instead of serving the garment trade. Despite of strictly structured, straight-cut tailoring, the feeling of comfort and easiness is offered by the clothing that is expressed due to the fine selection of fabrics and the concept of everyday function, with the attempt to highlight the man from being unnoticeable to become remarkable.
MEI KAWA is the one and only rendezvous of the female and male attitudes: they reflect on, complete and effect each other, fuse with and melt in one and other. Man’s collection gets style and harmony; women’s dressing becomes sensible, variable and frisky. It conceptually goes for the natural and organic solutions. Abstraction and function is well balanced here. Pure forms filtered through with humor, natural fabrics with extraordinary tailoring methods.
MEI KAWA the birth of a different quality.